Professional paper

The use of DuPont analysis in the management process

Vesna Sesar orcid.org/0000-0002-4447-9485 ; Sveučilište Sjever, Sveučilišni centar Varaždin, Varaždin, Hrvatska
Krešimir Buntak orcid.org/0000-0002-2209-690X ; Sveučilište Sjever, Sveučilišni centar Varaždin, Varaždin, Hrvatska
Mateja Borlinić ; Sveučilište Sjever, Sveučilišni centar Koprivnica, Koprivnica, Hrvatska

Abstract

The goal of every company is to make a profit, primarily to satisfy shareholders, and thereafter other interested parties. In order to achieve this it is necessary to raise the quality of company management. Therefore, focus should be on the management of all forms of company’s assets in order to detect possible hidden potentials, as well as possible cost generators. By using this analysis managers receive actual information whether the company’s assets are used effectively and efficiently. Therefore, managers can rationally manage company’s assets and make good decisions. The aim of this article is to point out the importance of using the DuPont analysis in managerial decision making as a key for further planning and management.

Keywords

DuPont analysis; efficiency; effectiveness; profitable; management

Hrčak ID:

138003

URI

https://hrcak.srce.hr/138003

Publication date:

15.3.2015.

Article data in other languages: croatian

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