Professional paper

Management of product development

Krešimir Buntak orcid.org/0000-0002-2209-690X ; Sveučilište Sjever, Sveučilišni centar Varaždin, Varaždin, Hrvatska
Ivana Drožđek orcid.org/0000-0002-9154-4331 ; Sveučilište Sjever, Sveučilišni centar Varaždin, Varaždin, Hrvatska
Laura Čovran ; Sveučilište Sjever, Sveučilišni centar Varaždin, Varaždin, Hrvatska

Abstract

When we talk about innovations, first thought is on the new products, but process innovations have equally great strategic importance. To develop something that no one else can or do something on the cheaper, more economical way, it is a great competitive advantage. Innovations are being built and reviewed until the final product. Therefore, the management of the development of products is an extensive, continuous process that unites all people in the company to create a better and more comfortable new product that will be with its characteristics far better than the competition. If the new product has a good quality, it can be assumed its social recognitionand, and in product development a big role plays International norm ISO 9001: 2008, which aims to increase customer satisfaction by fulfilling its requirements.

Keywords

innovation; ISO (International Organization for Standardization) 9001:2008; product; development; management

Hrčak ID:

138004

URI

https://hrcak.srce.hr/138004

Publication date:

15.3.2015.

Article data in other languages: croatian

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