Editorial

SUBLIMATED MULTIMEDIA COMMUNICATION IN TOURISM

Mario Plenković ; University of Maribor, Faculty of Tourism Brežice and Faculty of Electrical Engineering and Computer Science, Maribor, Slovenia

Abstract

Sublimated communication in tourism, as well as new multimedia and global communication trend at all levels of the tourism communication (globally, regionally, nationally and locally), under the influence of media convergence and digitization, and in particular the rapid development of ICT, is more and more determined by information processes, interaction communication and dissemination of the network of Internet citizens (Social Network, Facebook, Twitter, YouTube, Flickr, Bluetooth, bloggers, web communications, mobile applications, chat services, histogram, instagram, iPhone, instant messaging (IM), a new IM application, Whats App, Facebook Messenger, Big Data and Metricom). Communication Studies, as the science of communication, and communicologists as creators of sublime communication, with particular attention are monitoring and studing the strong development and impact of sublimated communication in tourism. In the communicative sense, sublimated communication includes creative, media and presentative issues of reasonable dissemminative communication at all levels of tourist destinations (persuasion, evidencing and denial, then education business character of tourism, multimedia animation) as well as the communicative process of decoding of placed sublimated information in tourism (especially on wine and viticulture).

Keywords

Communication Studies; sublimated communication; tourism; tourist destination; Neuro Linguistic Programming; Multimedia

Hrčak ID:

140072

URI

https://hrcak.srce.hr/140072

Publication date:

31.3.2015.

Article data in other languages: croatian

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