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Media, culture and public relations, Vol. 6 No. 1, 2015.

Original scientific paper

MULTIGRAM AS AN INSTRUMENT OF COLLECTING EMPIRICAL DATA FOR SCIENTIFIC REASONING WITH SCALING TECHNIQUE

Slavo Kukić ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina
Siniša Rudelj ; Faculty of Economics, University of Mostar, Mostar, Bosnia and Herzegovina

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Abstract

In the paper autors are developing the multigram concept - the new complex instrument for collecting empirical data for scientific generalization. The essence of it is in advantages that it has in regard to existing type of scale. Advantages are: reduced size and scope of the test instrument, reduced resistance of subjects participation and reduced amount of time for processing average respondent. Multigram concept results in increased objectivity and increased heuristic of the instruments for empirical data collecting.

Keywords

multigram; scales; Likert scale

Hrčak ID:

140073

URI

https://hrcak.srce.hr/140073

Publication date:

31.3.2015.

Article data in other languages: croatian

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