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Review article

Aspects of organizational reputation management in metallurgical industry from Romania and EU

O. I. Negoiță ; Polytechnic University of Bucharest, Romania
A. A. Purcărea ; Polytechnic University of Bucharest, Romania
O. D. Negoiță ; Polytechnic University of Bucharest, Romania

Full text: english pdf 134 Kb

page 131-134

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The purpose of this paper is to highlight the need for the applying a management system of the organizational reputation based on the analysis of the organization and correlations with external environment, at the level of enterprises from metallurgical sector in Romania and EU. It also aimed to identify the need to implement in metallurgical industry the organizational reputation management and the factors with direct impact on the performance status, the usability of production capacity and market trends under the impact of the economic situation.


metallurgical industry; reputation management; organization analysis; Romania; EU

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