Professional paper
Library marketing strategies in the sphere of engaging volunteers
Tatjana Mihalić
orcid.org/0000-0001-9021-4878
; Nacionalna i sveučilišna knjižnica, Zagreb, Hrvatska
Abstract
The new possibilities brought about by the digital environment have forever changed our attitude towards music, especially music accessible through the web. The development of new technologies and consequently the appearance of music in digital form, have made music very easily accessible. The use of digital media has enabled easy copying, transport, sharing, and access to music materials to everybody, but we are generally not aware that we may be using and ‘misusing’ music at the same time. Therefore, the importance of raising the awareness of carrying out these activities within the legal framework is essential for heritage institutions such as libraries. As intermediaries of the recorded knowledge, libraries are faced with a very complex task of establishing a fine balance between freedom of information and compliance with copyright and related rights in the digital environment. Among the other, libraries’ essential task is to protect and to provide free access to information and library materials avoiding infringing activities at the same time. Therefore, it is of vital importance that the legal framework supports certain aspects for protection and access to the materials, and that it allows certain exceptions to the benefit of heritage institutions, such as libraries. These are primarily the activities that require protection of digital media (making multiple copies) and activities that include non-commercial copying of material that is unavailable on the market. A well defined library copyright policy and legally defined limitations and exceptions for heritage institutions would enable new possibilities for exchange and dissemination of information and content, which would ultimately encourage new ideas and creative production.
Keywords
music; digital music; copyright and related rights
Hrčak ID:
142314
URI
Publication date:
24.5.2015.
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