Original scientific paper
APORIAS OF INTERCULTURAL COMMUNICATION
Marijana Šećibović
; College of Tourism and Management Konjic, Konjic, Bosna i Hercegovina
Abstract
After great suffering, misfortune, fear bewitchment, hatred and mistrust, national and religious passions, the question is, is there enough tolerance in former Yugoslavia to establish intercultural communication? At the time of transition from socialism to capitalism, social individual was destroyed, resulting in strengthening of collective identity. Belonging to a closed community strengthened the hatred to all unknown and uncertain. According to Dvornikovic: "Our man essentially recognizes only two extremes: absolute faith and fervor or deep distrust and disgust". Ruling elites thrive by manipulating with emotions, spreading the ideology of national origin. Unfortunately, political lack of awareness and deception go further and cause antagonism within the same nation proving local characteristics. Media as an 'extended arm' of politics use their power to manipulate and introduce public to a state of complete disorientation – by selecting information, redirecting attention from the essential problems, awakening emotions and reheating national passion. In this system, in which manipulation dominates, it is difficult to freely and sincerely establish intercultural communication.
Keywords
nationalism; intercultural communication; politics; media
Hrčak ID:
149019
URI
Publication date:
15.10.2015.
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