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Andragogy : Journal of the Croatian Andragogy Society, Vol. 18 No. 2. (33), 2014.

Review article

BRANDING EDUCATION

Sonja Vrban ; Pučko otvoreno učilište Zagreb

Full text: croatian pdf 174 Kb

page 45-59

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Abstract

Due to the extremely fast technological development, social and scientific trends, experts anticipate great challenges in the field of education, the quality process of which is essential in following
all the market and social changes that simultaneously both dictate and develop it.
For these reasons the concept of lifelong learning is positioned as the fundamental factor of personal and professional growth, because no science and therefore no knowledge are ever static or fixed. Awareness of the key role of education resulted in a richer and more varied market supply.
There are an ever growing number of educational institutions that offer their services. A successful brand of an educational institution is the reason why one will choose that particular institution.

Keywords

brands in education; educational institutions; lifelong learning

Hrčak ID:

149132

URI

https://hrcak.srce.hr/149132

Publication date:

10.11.2015.

Article data in other languages: croatian

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