Preliminary communication
Man (Meta) Media? (Rate of Change - (not) Questionable Identity)
Željko Rutović
; Ministry of Culture, Montenegro
Abstract
The paper analyzes the place and role of man in newconstruct of metamedia reality production. Sociocultural position of postpostmodern man is generated, ( re) designed and nobled with new overmedia - mechanical meaning. On the technical and axiological platform of new semantic provisions, man is in a permanent discontinuity with the archetypes of the ontological meaning. In addition, he is a “voluntary consent“ incorporated into the world of machine re - presentation that it is unquestionable modeled in the (un) conscious broadcasters framework of meta- media industry. Consequently, the currency of this signifying place is finalized with the attribution , as seen in the present discourse as Homo machine.
Keywords
technological information “meaning“; redefining of the reality; multimedia future; media manipulation; sameness; identity; media; “needs”; media transfiguration
Hrčak ID:
152057
URI
Publication date:
1.12.2015.
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