Review article

https://doi.org/10.17234/SocEkol.24.1.2

MARITAL UNION WITHIN THE IDEOLOGY OF CAPITALIST COMMODIFICATION AND CONSUMERISM

Hajrudin Hromadžić orcid.org/0000-0002-2176-6465 ; Filozofski fakultet Sveučilišta u Rijeci Odsjek za kulturalne studije Sveučilišna avenija 4, 51 000 Rijeka
Katarina Damčević ; Studentica diplomskog studija. Sveučilište Tartu (Estonija), Odsjek za semiotiku

Abstract

This paper examines the concept of marital union as an economic and market-regulated entity, a product of the advanced processes of contemporary capitalist commodification. Familiar notions such as the institution of family, the myth of eternal love, soulmates, and the idea of engagement are understood as contextually tied to consumerist ideology, society and culture. The main argument is that economic value became integral to the internal structure and organization of marital union throughout its history, and that this has been especially evident over the last century of increased dynamics of capitalist development.

Keywords

marriage; family; capitalist commodification; consumerist ideology

Hrčak ID:

153318

URI

https://hrcak.srce.hr/153318

Publication date:

25.2.2016.

Article data in other languages: croatian german

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