Original scientific paper
https://doi.org/10.5559/di.24.4.05
Value Preferences of Croatian Citizens as Determinants of Materialism
Ivan Dević
orcid.org/0000-0003-0163-3371
; Institute of Social Sciences Ivo Pilar, Zagreb
Filip Majetić
; Institute of Social Sciences Ivo Pilar, Zagreb
Rašeljka Krnić
; Institute of Social Sciences Ivo Pilar, Zagreb
Abstract
The aim of this study is to check the factor structure of The
Material Values Scale, examine the orientation of Croatian
residents towards materialism, examine their basic human
value hierarchy, and to identify and explain the relationship
between values and materialism with control of sociodemographic
characteristics. The survey was carried out on a
representative sample of 1004 adult Croatian residents. The
short version of The Material Values Scale (MVS) (Richins,
2004) was applied for the materialism examination and the
short version of the Portrait Values Questionnaire (PVQ)
(Schwartz et al., 2001) was applied for the value
examination. The results show that possession and
acquisition of goods are mainly not important for Croatian
residents in terms of the main preoccupation in life, and, on
average, they do not believe that consumption leads to
happiness. Croatian residents attribute more importance to
tradition, universalism and benevolence and less to
stimulation and power. In terms of the relationship between
values and materialism, it turned out that ten value types
with control of socio-demographic characteristics explain
16% of the total variance of happiness, as a first measured
dimension of materialism, and 39% of the total variance of
centrality as a second dimension of materialism.
Keywords
materialism; values; residents of Republic of Croatia
Hrčak ID:
153422
URI
Publication date:
1.2.2016.
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