Original scientific paper

Towards a Croatian Normative Media Theory

Zrinka Peruško Čulek ; Institute for International Relations, Zagreb

Abstract

Media policy, as a group of aims, measures and activities that the state undertakes in order to organize the media sector, rests on often implicit or unconscious beliefs about media effects. Media policy is also based on a wider social normative media theory, as a common sense theory which includes a group of presumptions, beliefs, expectations or fears that the society has in regard to the media.
The author presents the elements of such a Croatian normative media theory, which have been identified from the media related legislative debates in the Croatian parliament between the first multi-party elections in 1990. and the end of 1996.
Based on the theory of social construction of reality, the author defines the creation of the Croatian media policy as a discursive construction of a part of the symbolic universe and as a construction of a ''theory" which legitimizes the institutional media sector. The main paradigms on media influences and the main normative media theories are presented to enable the identification of their elements in the forming and incomplete Croatian normative media theory.

Keywords

media policy; normative media theory; communication theory; discursive construction of reality; Croatia

Hrčak ID:

154471

URI

https://hrcak.srce.hr/154471

Publication date:

31.12.1997.

Article data in other languages: croatian

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