Technical gazette, Vol. 23 No. 2, 2016.
Original scientific paper
https://doi.org/10.17559/TV-20150314112123
Social learning-based O2O model for innovative information diffusion
Bin Du
; School of Information Management, Jiangxi University of Finance and Economics, Yuping West Street 556#, (Mailuyuan District), Nanchang, Jiangxi, China, 330032
Abstract
According to cognitive theory of social learning and information fusion between online and offline of consumer network, this paper constructs two-stage social learning (TSSL) model and online to offline or offline to online (O2O) learning model to explore the diffusion law under the condition of multi-level cascade network. Innovative information diffusion model based on social learning makes up defects of traditional innovation diffusion model with time and emerges simulation method of social network. Empirical research shows that information diffusion which is based on the consumer network fits sample data better. Social learning effect plays a key role in the book publish diffusion. Research results show that it is beneficial to explore essence of the innovative product information diffusion and design targeted strategies in electronic commerce market.
Keywords
information diffusion; innovation; offline; online; social learning
Hrčak ID:
156829
URI
Publication date:
27.4.2016.
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