Review article

QUALITY VISUALIZATION OF THE COMPANY FOR A BETTER RECOGNITION

Monika Senčar ; FERI, University of Maribor, Maribor, Slovenia
Matjaž Duh ; PEF, University of Maribor,Maribor, Slovenia

Abstract

We were interested in how to create an effective visualization of a company and how big is the impact of corporate visual identity elements on company recognition. Effectiveness of corporate visual identity elements was tested. We were also interested in which are the steps of design process. Existing company was included in our study. Data was collected through a combination of interview, questionnaire and survey. Results of the research show that the company has a well-planned brand name, typography and colours. These are used appropriate according to the purpose. Some of the key elements of symbol design (harmony, naturalness and ratio) are badly designed, which result in negative impact of the symbol, symbol also does not broadcast desired meaning and generally does not contribute to the construction of the desired brand or company image.

Keywords

visualization of the company; corporate visual identity; color; symbol; brand name; typography

Hrčak ID:

159922

URI

https://hrcak.srce.hr/159922

Publication date:

31.3.2016.

Article data in other languages: croatian

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