Preliminary communication
FINANCING THE THEATRE: THE ROLE OF MANAGEMENT AND THE STATE
Ivana Bestvina Bukvić
orcid.org/0000-0002-9157-1479
; Josip Juraj Strossmayer University of Osijek, Department of Cultural Studies, Osijek, Croatia
Marija Mihaljević
; Josip Juraj Strossmayer University of Osijek, Department of Cultural Studies, Osijek, Croatia
Ivana Tokić
; Josip Juraj Strossmayer University of Osijek, Department of Cultural Studies, Osijek, Croatia
Abstract
At a time when public funding of culture is being reduced and increasing attention is being paid to profitability, it is essential to apply an entrepreneurial mindset and management principles to the guidance and the financing of cultural institutions.
This paper focuses on the theatre funding scheme and presents a survey analysing the structure of funding theatres in Croatia by weighting budgetary and commercial funding, as well as analyses possible measures to be implemented in order to improve the theatre funding model. A survey was conducted in 2015, which found that public theatres are predominantly funded by budgetary resources (62.14%), while the most important part of the revenue and income section of private theatres originates from selling their own products and services (43.99%). Theatres believe that budgetary resources still need to remain the dominant sources of funding, but in order to increase the level of operational excellence, a change of direction would be necessary towards one’s own resources, including donations and sponsorships. At the same time, better solutions in terms of increasing tax incentives and tax deductions for both donations and sponsorships would result in an increase in their importance in the financing of theatres.
The impact of state action on the funding and operation of theatres is unquestionable, but in theatres there is a need for developing a working knowledge in the fields of management and entrepreneurship in order to gradually reduce dependence, particularly of public theatres, on state action.
Keywords
Theatre funding; fundraising; budgetary funding; management
Hrčak ID:
161038
URI
Publication date:
30.6.2016.
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