Glasnik Zaštite Bilja, Vol. 34 No. 5, 2011.
Review article
Modern potato marketing
Ivan Buturac
; H. Z. P. C. d.o.o.
Abstract
We have made a significant progress toward modern potato marketing, maybe even faster than expected. Potato in supermarkets is marketed in a modern way in small packages with some disadvantages, such as: culinary type i.e. the main culinary purpose of that variety is not designated; potato is still exposed to daylight, so the unwanted greening of potato tubers appears; in dry years such as this one, “vitreous” potato tubers which are a consequence of secondary growth are also marketed. We propose the introduction of tri-color packaging which will designate at the same time three main culinary types (A, B or C). In order to preserve our domestic production of table potatoes in the EU market environment, we should preserve our offer of gastronomic diversity of “potato dishes” as our heritage and specificity of offer, so that we don’t end up with imported fries and mashed potato, which tourists have in large quantities at home too.
Keywords
potato; dishes of potatoes; packaging
Hrčak ID:
163139
URI
Publication date:
8.11.2011.
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