Original scientific paper
The Influence of Refusals on the Validity of the Pre-Election Telephone Survey: The Case of the 2003 Parliamentary Elections
Dragan BAGIĆ
Abstract
The analysis of nonresponse in three pre-election telephone
researches that were carried out during 2003 is presented in
this study. Apart from the data about frequency of refusals
and the analysis of refusals according to region and
settlement size, the analysis of demographic characteristics of
participants who are more likely to reject participation in
research is presented. Comparison of demographic
characteristics and party preferences among those
participants who, in the first contact immediately agreed to
participate in the research and those participants who, in the
first contact rejected participating but in the second contact
agreed to participate shows the influence of refusals on the
predictive validity of pre-election telephone surveys. It has
been established that those participants who first rejected
participation in the research but then reconsidered their
decision to participate are more likely to support the then
opposition parties than those participants who in the first
contact agreed to participate in the research.
Keywords
Hrčak ID:
16169
URI
Publication date:
30.6.2004.
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