Original scientific paper
Mediatisation or PR-ization of Public – Media Communication – Analysis of Mediated Communication of Zoran Milanović
Ivan Tanta
orcid.org/0000-0001-7942-5842
; Polytechnic »VERN«, Zagreb, Croatia
Gordana Lesinger
; Department of Cultural Research, University of J. J. Strossmayer in Osijek, Osijek, Croatia
Abstract
This paper will be focused on the influence of the media on the politics and on influence of the public relation profession in the content media percepcion. In view of the draw by daily public apperances of PM Zoran Milanović, and as says Lalić (2013:27) few politics - related phenomena have over the past twenty years engaged so many reviews by experts and scholars as the Prime Minister rethoric*s. The particular form of the political communication will be reviewed in this paper.
Keywords
PR; mediatization; zoran milanovic
Hrčak ID:
166450
URI
Publication date:
15.12.2015.
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