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Tourism: An International Interdisciplinary Journal, Vol. 64 No. 3, 2016.

Original scientific paper

Does tourism destination competitiveness lead to performance? A case of ASEAN region

Mohd Hafiz Hanafiah orcid id orcid.org/0000-0002-3378-7300 ; Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam, Malaysia
Mohamad Abdullah Hemdi ; Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam, Malaysia
Ismail Ahmad ; Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam, Malaysia

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Abstract

The main purpose of this paper is to identify the causes of ASEAN tourism performance. This paper empirically examines the role of tourism destination competitiveness on tourism performance among the ASEAN countries. This study employed the Travel and Tourism Competitiveness Index (TTCI) to assess tourism performance of the ASEAN countries. More specifically, this paper explores whether tourism's core resources, complementary resources, destination management, tourism prices and globalisation promote tourism performance; determined by the Travel and Tourism Competitiveness Index (TTCI) rankings, the number of international arrivals and tourism's contribution to gross domestic product. Data published in the Travel and Tourism Competitiveness Index (2015) report by the World Economic Forum was used to represent most of the TDC, TTCI ranking and tourism performance variables. The indicators were selected under the condition that they reasonably fit the suggested research framework. Results from the correlation analyses show that air transport infrastructure, health and hygiene, safety and security and human resource variables all have explanatory power of the variation in tourism performance. The testing process also confirms that economic disparities between countries caused biases in the tourism competitiveness indexing. Finally, limitations of present findings were discussed, and implications for future studies are suggested.

Keywords

tourism; destination; competitiveness; performance; ASEAN

Hrčak ID:

166877

URI

https://hrcak.srce.hr/166877

Publication date:

28.9.2016.

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