Economic Review, Vol. 55 No. 5-6, 2004.
Review article
MASS CUSTOMISATION AND THE CLOTHING INDUSTRY
Claudio Vignali
Demetris Vrontis
Peri D. Vronti
Abstract
As we have entered the new millennium, we are experiencing recordbreaking economic growth, rapid global expansion, and technological innovation. Mass customisation is penetrating within many industrial sectors ranking from products to services such as banking and clothing. This case study analyses and discusses the changes that might occur in the implementation of mass customisation in the clothing industry. It describes what might be tomorrow’s clothing habits and style of shopping in a new environment. Finally it analyses the impact of mass customisation within the clothing industry and the effect it has on market participants.
Keywords
Mass customisation; clothing; technology; design; marketing adaptation; globalisation
Hrčak ID:
16301
URI
Publication date:
15.6.2004.
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