Preliminary communication
https://doi.org/10.5559/di.25.3.02
Hofstede's Culture Value Survey in Croatia: Examining Regional Differences
Edo Rajh
; Institute of Economics, Zagreb
Jelena Budak
orcid.org/0000-0003-3739-4704
; Institute of Economics, Zagreb
Ivan-Damir Anić
; Institute of Economics, Zagreb
Abstract
The purpose of this paper is to apply Hofstede's value survey
in Croatia and examine regional differences in the cultural
dimensions of power distance, individualism, masculinity,
uncertainty avoidance and long-term orientation. Based on
the large national survey data (N = 1,500), the scores for
five dimensions were analysed at the national and sub-
-national regional levels. This study contributes to Hofstede's
theory of culture by using the general population sample
and examining regional differences. The results show that
Croatia scores lower on power distance, is a moderately
high individualistic country, has a tendency towards
"feminine" culture and has a lower level of long-term
orientation, which are all characteristics of developed
countries. However, the value of uncertainty avoidance is
high, which is a characteristic of post-transition economies.
The analysis at regional level in Croatia reveals that Croatia
is homogeneous with respect to Hofstede's dimensions of
national culture. The cluster analysis was performed using
dimensions of national culture for Croatia. Among the
identified clusters differences exist in gender and age, while
there are no significant differences related to the level of
education. Implications for managers and policy makers are
discussed in the paper.
Keywords
Hofstede; cultural dimensions; Croatia; regional differences
Hrčak ID:
168386
URI
Publication date:
3.11.2016.
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