Review article

New Methodology Approach to Creativity Studies

Miloš Milošević orcid.org/0000-0003-2592-451X ; Faculty of Dramatic Arts, University of Arts in Belgrade
Irena Ristić orcid.org/0000-0003-4949-3304

Abstract

The aim of this paper is to present a new experimental approach to creativity studies. As a good example of experimental design, we suggest using the superimposed photographs from the IAPS database, as stimuli which should provoke a creative answer in subjects, based on the findings of Rotenberg’s “Janusian process” and homospatial thinking. In order to overcome subjectivity in the creativity response evaluation, the construction of the creativity coefficient was suggested. Attention was drawn on potential of using new technology for experimental purposes in order to increase the speed and accuracy of measurements and system error elimination, as well as in social networks and new media for data collection. This approach allows overcoming subjectivity and empirical verification of theoretical assumptions in the attempt to answer the open questions of the nature of creativity.

Keywords

creativity; measurement; coefficient of creativity; IAPS; homospatial thinking

Hrčak ID:

170499

URI

https://hrcak.srce.hr/170499

Publication date:

30.5.2016.

Article data in other languages: croatian

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