Review article

The Political (Non)creativity in the Media

Radenko Šćekić orcid.org/0000-0003-1608-8249 ; University of Montenegro
Mimo Drašković ; University of Montenegro

Abstract

Mass media play a particular role in the formation of public opinion. Mass media also play a very important role in the processes of political communication. In modern democratic countries, the mass media are not legally under the direct control of the government. This creates the impression of fully free and independent media. Politicians try to address their voters through the media. The way in which the media report on the election process and politicians is very important. That is why politicians attempt to promote themselves in public in the best possible way, some with more and some with less creativity. In addition to the traditional media, radio and television, they have at their disposal the media on the rise - the Internet. Through web portals, Facebook pages, Twitter, Instagram and the like, political promotion is presented with a certain touch of creativity.

Keywords

politics; media; (non)creativity

Hrčak ID:

170501

URI

https://hrcak.srce.hr/170501

Publication date:

30.5.2016.

Article data in other languages: croatian

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