Original scientific paper
https://doi.org/10.1080/1331677X.2014.975919
The ordinal dominance theory as applied to the most attractive retail cities of the Benelux area
Willem K.M. Brauers
Edmundas K. Zavadskas
Abstract
An important estate broker for retail in Europe has performed statistical research on retail business in cities in the Benelux area (Belgium, the Netherlands, Luxemburg). The broker choose five characteristics to rate 30 Benelux cities on their retail business. However, summing these ranks is not allowed as they do not
represent cardinal numbers. Hence, calculating the medians and quartiles of this ordinal number series signifies a possible alternative. The disadvantages of this approach are: many ex aequos and to be operational at least six terms are needed, whereas only five characteristics are present here. Instead, an Ordinal Dominance
Theory was developed that only needs at least three terms. Finally, a SWOTanalysis was made concerning retail business for the main Belgian cities, Brussels, Antwerp and Ghent
Keywords
retail business; cardinal or ordinal numbers; medians and quartiles; Ordinal Dominance Theory; SWOT analysis
Hrčak ID:
171367
URI
Publication date:
20.12.2014.
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