Preliminary communication
https://doi.org/10.32728/ric.2016.24/1
INNOVATION IN SENIOR TOURISM: CREATING ENERGY EFFICIENT AND HEALTH SUPPORTED TOURIST OFFER
Anes Hrnjić
; Department of Management and Organization School of Economics and Business University of Sarajevo Sarajevo, Bosnia and Herzegovina
Nedim Šuta
; Department of Biology, Faculty of Science University of Sarajevo, Sarajevo, Bosnia and Herzegovina
Amila Pilav-Velić
; Department of Management and Technology, School of Economics and Business University of Sarajevo, Sarajevo, Bosnia and Herzegovina
Abstract
Recent studies show that seniors will soon become one of the major prospective segments
in hospitality and travel industry. Given that population aged 65+ is usually retired
with pensions, they have leisure time for travelling at any time of the year. They are also the
most demanding expecting services excellence and high-level security while at the same time
63% of seniors aged 65-74 reported some sort of chronic illness. Hence, energy-efficient and
health-focused facilities can be a significant potential for tourism development in Sarajevo
region, which is a popular destination considering its unique nature, rich gastronomic, cultural
and historical heritage. However, currently there is no market segmentation tailored
to specific needs of senior tourists and research aims to explore opportunities for this type
of services with the objective of introducing accommodation facilities for elderly based on
eco-smart solutions with highlighted focus on well-being and health. Setting of still water
machines and installation of renewable energy system for electricity, ventilation and heat
can have various positive effects increasing security, providing more healthy conditions,
influencing life expectancy and counteracting the aging. Methodology includes feasibility
study of eco-smart and health-oriented facility for seniors while practical implications for
future actions are given in the conclusion.
Keywords
innovation; senior tourism; eco-smart energy; health care; sustainable development
Hrčak ID:
171767
URI
Publication date:
28.12.2016.
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