Original scientific paper
https://doi.org/10.21857/yrvgqtpxw9
Using Knowledge of the Polyphenolic Profile of Croatian Wines for Marketing Purposes
Vesna Rastija
orcid.org/0000-0001-9542-4022
; Poljoprivredni fakultet Sveučilišta J. J. Strossmayera u Osijeku, Osijek, Hrvatska
Kristina Mihaljević
orcid.org/0000-0001-9112-3433
Mato Drenjančević
; Poljoprivredni fakultet Sveučilišta J. J. Strossmayera u Osijeku, Osijek, Hrvatska
Vladimir Jukić
orcid.org/0000-0003-3609-3088
; Poljoprivredni fakultet Sveučilišta J. J. Strossmayera u Osijeku, Osijek, Hrvatska
Abstract
Regular moderate wine consumption has been associated with numerous health benefits. These effects are associated with polyphenolic compounds found in wine that have the strongest
influence on cardiovascular diseases. Polyphenols also exhibit anti-cancerogenic, neuroprotective, and anti-diabetic effects. Hence, wine, and especially red wine, may be considered as functional food with confirmed pharmacological effects. Croatia abounds with vineyards
and high-quality wine, but these facts are insufficiently used in marketing.
Red wine sorts from Central and South Dalmatia have the highest polyphenolic content that is attributed to favourable climatic conditions, which greatly determine the formation of these compounds during the ripening of grapes. Several wine sorts from continental Croatia,
owing to their quality, are, however, not at all inferior to Dalmatian wine. Hence, our wine should be propounded from the bulk of cheap and lower-quality imported wine, as well as attract customers both at home and abroad. Given facts should be maximally used in the strategy
of the selling, distribution, promotion and marketing of Croatian wine.
Keywords
polyphenols; Croatian wine; functional food; marketing
Hrčak ID:
177020
URI
Publication date:
28.2.2017.
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