Vallis Aurea, Vol. 2 No. 2, 2016.
Preliminary communication
ANALYSIS OF PROMOTIONAL ACTIVITIES OF MEDIUM AND LARGE WINE PRODUCERS IN CROATIA
Luka Samardžija
; Veleučilište u Požegi
Ivan Marinclin
; Kutjevo d.d.
Abstract
The potential for diversification in segment of wine
promotion is greatly wide. But it is important to
empathize that supply market achieves almost
perfect offer effect and competition, bought form
domestic and foreign producers is great, so
promotion efforts are one of the most important
activities that producers have to make in order to
make their market share satisfactory. Since wine is
product that is described with large number of
classification, suppliers have a wide range of
promotional options. However, due to the great
competition it is important to make every effort to
gain as much of the buyers focus as possible.
Keywords
wine; marketing; promotion; export; import
Hrčak ID:
177983
URI
Publication date:
17.12.2016.
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