Preliminary communication
INFLUENCE OF PERCEIVED EXPORT BARRIERS ON THE EXPORT INTENSITY OF THE CROATIAN MANUFACTURERS
Marija Martinović
; Department of Economics and Business Economics, University of Dubrovnik
Elena Matana
; Graduate Student, Department of Economics and Business Economics, University of Dubrovnik
Abstract
This paper examines the influence of the perceived export barriers on export intensity. The survey was conducted on the sample of 100 Croatian manufacturers. Upon review of the literature 14 variables of the export barriers have been identified. The results reveal a negative relationship between the perceived export barriers on export intensity. Factor analyses were used to sort variables to 4 categories. This model introduced external environment factor, organization and commitment, governmental factor and financial factor as critical obstacles to export intensity of Croatian companies. The survey emphasized the prevailing role of the export experience and knowledge in effective overcoming export challenges and recognizing export opportunities.
Keywords
internationalization; export barriers; export intensity; managers’ experience
Hrčak ID:
183551
URI
Publication date:
29.6.2017.
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