Original scientific paper
Innovative approach to design of corporate clothing for the staff of SPIRIT Slovenia
Sonja Šterman
orcid.org/0000-0001-6711-2267
; University of Maribor, Faculty of Mechanical Engineering Laboratory for Clothing Engineering, Physiology and Garment Construction, Maribor, Slovenia
Silva Kreševič Vraz
; University of Maribor, Faculty of Mechanical Engineering Laboratory for Clothing Engineering, Physiology and Garment Construction, Maribor, Slovenia
Abstract
The main aim of this article is to present the complex challenges of design and development of the corporate clothing which represented the image of Slovenia at the international trade fair Expo Milano 2015. Details of uniforms are defined in various aspects: superior protection of the body, functionality, design, aesthetics, quality, communications power, cost and other areas. To achieve those aspects we needed to use different methods for making the concept first, then getting from concept to design and later on to the production of corporate clothing outfit. Designing corporate clothing is a challenge from many points of view, thus innovative approaches are always needed. In the example given here we needed to design a clothing image that corresponds to all requirements and needs of the subscriber and prepare a convincing and unique concept. In the first phase we needed to observe the situation to gain an understanding of what the subscriber needed, research the possibilities of implementation of design, and experiment with different materials. It was a challenge to manage the collaboration between subscriber, designer, suggested manufacturer and faculty. As a result, we developed and made corporate clothing in the company Moda Mi&Lan d.o.o., which is equipped with the necessary accessories for the technique of air lace in the shape of Slovenia, made by students. This project shows a good example of story and products, created by successful collaboration of experts in different areas of working. Comfortable corporate clothing satisfied the end user for different weather conditions, dependent on place and time, whilst reflecting many stories about Slovenia.
Keywords
innovative corporate clothing; EXPO 2015; air lace; storytelling
Hrčak ID:
188265
URI
Publication date:
20.5.2017.
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