Preliminary communication

MEASUREMENT OF LOCAL PUBLIC SERVICES’ QUALITY USING SERVQUAL: THE CASE OF DUBROVNIK

Marija Martinović ; University of Dubrovnik
Ivana Pavlić ; University of Dubrovnik
Meri Šuman Tolić ; University of Dubrovnik

Abstract

Public services are facing the necessity of the implementation of consumer-oriented business philosophies as well as quality management approach. This paper attempts to emphasize the importance of the consumers' assessment of the public service quality. According to that assessment, the difference between consumers' perceptions and expectations will be determined using SERVQUAL methodology. The research was conducted among 250 residents in Dubrovnik. The results reveal that there is a significant gap between the perceived and expected quality of the public service. Such insight leads to the conclusion that public service management should consider the importance of quality monitoring as the base for the total quality management application.

Keywords

local public services; service quality; SERQVUAL

Hrčak ID:

191296

URI

https://hrcak.srce.hr/191296

Publication date:

21.12.2017.

Article data in other languages: croatian

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