Review article
TOURISM DEVELOPMENT AND CULTURAL HERITAGE: THE STAKEHOLDERS’ OPINION ON THE ROLE OF THE RESTORED ESTERHÁZY PALACE IN WESTERN HUNGARY
László Kulcsár
orcid.org/0000-0002-5684-382X
; University of West Hungary
László A. Bodrogai
; Kaposvár University
István György Vizi
; Eszterháza Cultural, Research and Festival Centre
Abstract
The paper shows how the newly restored palace representing part of the Hungarian cultural heritage (the third biggest baroque palace in Europe, and the biggest one in Hungary: see Figure 1) changes the tourism economy of a micro-region (Lake Fertő area , see Figure 2). The research is based on sociological surveys conducted in 2016 with the mayor and representatives of municipalities, tourism and other service managers of the region. According to the stakeholders' opinion the tourism economy has to change in many ways in the region. The Esterházy Palace could be the 'flagship' of the micro-region's tourism. The SWOT analysis done by stakeholders shows that changes are needed in infrastructure and in the programs offered mainly because of the changing social structure of the visitors in the micro-region. The tourism entrepreneurs and the representatives of local governments played a significant role in the tourism of the micro-region, and they tackled the new challenges posed by the new initiatives in different ways according to their interests and position. The Esterházy Palace is in a difficult situation to involve its touristic activity in a very diverse micro-region.
Keywords
tourism development; micro-region; cultural heritage; entrepreneurship
Hrčak ID:
191308
URI
Publication date:
21.12.2017.
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