Original scientific paper

https://doi.org/10.22572/mi.23.2.5

A case study of newspaper delivery labour as a blind spot in the political economy of communication

Sašo Slaček Brlek orcid.org/0000-0001-6270-3092 ; Faculty of Social Sciences, University of Ljubljana, Slovenia
Igor Vobič ; Faculty of Social Sciences, University of Ljubljana, Slovenia
Jernej Amon Prodnik orcid.org/0000-0003-2148-6188 ; Faculty of Social Sciences, University of Ljubljana, Slovenia

Abstract

The paper analyses newspaper delivery labour by focusing on two Slovenian companies: the media company Dnevnik and the distribution company Izberi. In response to the enduring trend of declining readership, Dnevnik attempted to cut its delivery costs by transferring that activity to a rival company Izberi, a move met with resistance from deliverers adversely affected by the transfer. Using the methods of in-depth interviews and document analysis, the paper aims to identify the economic rationalisation techniques used to reduce the costs of delivery labour, discipline the workforce and respond to the newspaper deliverers’ resistance to these techniques.

Keywords

newswork; newspaper delivery; management control; collective bargaining

Hrčak ID:

191627

URI

https://hrcak.srce.hr/191627

Publication date:

15.12.2017.

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