Original scientific paper

HOLISTIC COMMUNICATION ANALYSIS OF PUBLIC RELATIONS

Mario Plenković ; University of Maribor, Faculty of Electrical Engineering and Computer Science, Institute of Media Communications & Alma Mater Europaea – ECM , Maribor, Slovenia

Abstract

The author brings about holistic analysis of historic and communica¬tion genesis in public relations with aim to establish a new holistic-com¬munication paradigm of the public relations. In this work, the basic operative notions are analysed. They determine public relations, propaganda, public, public opinion and new construc¬tive elements for the systematic determination of the public relations. They are abo necessary presumption for the creation of the new characteristic models of the public action. Substantial analysis is derived from commu¬nication determination of notions-public relations, a s strategic under¬standing of all citizens through dialogue about important questions for the development of (the human rase and the society as a whole. Theoretical discussion is derived from the analysis of the "theory of the public action" and "reconceptual-comparative theory' in the public rela¬tions as a presumption for development of better or worse image in pub¬lic. The image creation in public is the main task of the public relations. The closing reflection is derived from holistic analysis of the public relations and from redefinition of the scientific classification of the public relations as a specific discipline, in the frames of the communication sci¬ence and in the scientific field of the information sciences.

Keywords

Public relation; communication science; information science; media; propaganda

Hrčak ID:

199661

URI

https://hrcak.srce.hr/199661

Publication date:

30.10.2017.

Article data in other languages: croatian

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