Original scientific paper
https://doi.org/10.3325/cmj.2017.58.364
Patients’ willingness to pay for cognitive pharmacist services in community pharmacies
Dragana Lakić
; Department for Social Pharmacy and Pharmacy Legislation,University of Belgrade, Faculty of Pharmacy, Belgrade, Serbia
Ivana Stević
; Department for Social Pharmacy and Pharmacy Legislation,University of Belgrade, Faculty of Pharmacy, Belgrade, Serbia
Marina Odalović
; Department for Social Pharmacy and Pharmacy Legislation,University of Belgrade, Faculty of Pharmacy, Belgrade, Serbia
Sandra Vezmar-Kovačević
; Department for Pharmacokinetics and Clinical Pharmacy, Universityof Belgrade, Faculty of Pharmacy,Belgrade, Serbia
Ivana Tadić
; Department for Social Pharmacy and Pharmacy Legislation,University of Belgrade, Faculty of Pharmacy, Belgrade, Serbia
Abstract
Aim To determine the general population willingness to
pay for cognitive pharmacist service in community pharmacy,
describe the behavior of participants regarding
health care issues, and evaluate correlation between participants’
sociodemographic characteristics or attitudes
and their willingness to pay.
Methods A questionnaire-based survey was conducted
among general population visiting community pharmacies.
The participants were asked about receiving cognitive
pharmacist services to identify and resolve potential
medication therapy problems after the initiation of a new
medicine to optimize health outcomes of the patients. A
univariate and multivariate analysis were used to analyze
associations between different variables and willingness to
pay for pharmacy service.
Results Of 444 respondents, 167 (38%) reported that they
were willing to pay for a medication management service
provided in the community pharmacy. Univariate analysis
showed significant association between the willingness
to pay for pharmacist-provided service and respondents’
socio-demographic factors, health-related characteristics,
and behavior, dilemmas, or need for certain pharmacistprovided
service. The logistic regression model was statistically
significant (χ2 = 4.599, P < 0.001).
Conclusions The respondents expressed their willingness
to pay for cognitive pharmacist services, which has
not been fully recognized within the health care system. In
future, pharmacists should focus on practical implementation
of the service and models of funding
Keywords
Hrčak ID:
200215
URI
Publication date:
25.10.2017.
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