Original scientific paper
Habitus, Market and Making the Market Actor: the Case of Kutjevo Wine-Makers
Drago ČENGIĆ
Abstract
Being impressed by the lack of deep studies about the
process of making new post-socialist entrepreneurs in recent
economic sociology and a part of economic literature, we
wanted to show in this paper (by using the dynamic concept
of market and Bourdieu's concepts of habitus and market as
'economic field') that the process of creating new market
actors in the post-socialist context is a very complex one,
demanding a larger time period. The case of Kutjevo wine-
-makers proves that the production and 'self-production' of
new (mostly small and medium) entrepreneurs is
intermingled with the multidimensional behaviour and
attitudes of all the involved stakeholders: from the local and
central state, the wine-makers themselves to experts and
foreign competitors. The following issues are especially
elaborated in the paper: market, market actors and their
behaviour; pre-market habitus, entrepreneurial
transformation and market behaviour; economic interest and
the embeddedness policy within the local community; culture,
habitus and the question of mutual cooperation. We believe
that the market future of Kutjevo wine-makers is mostly
dependent on their future economic growth, the quality of
their wines and new forms of self-organization and mutual
cooperation.
Keywords
Habitus; post-socialism; market; entrepreneurs; Kutjevo wine-makers
Hrčak ID:
19164
URI
Publication date:
31.10.2007.
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