Original scientific paper

https://doi.org/10.22210/suvlin.2018.086.06

Ideologies of language and gender in Croatian women’s magazines from the first half of the 20th century

Tatjana Pišković orcid.org/0000-0002-7304-2696 ; Faculty of Humanities and Social Sciences, Zagreb

Abstract

Corpus extracts from Croatian womenʼs magazines from the first half of the 20th century illustrate
how the ideologies of language and gender were introduced into Croatian newspaper discourse. Special
attention is given to those texts in which language is presented as a gendered phenomenon, meaning that
the authors insist on the idea that men and women speak different languages, and that male and female
language behavior serves as a symbolic confirmation of male and female characteristics, their gender roles
and the nature of their mutual relations. Questioning the relationship between the ideologies of language
and gender, the ideology of biologism as well as the ideologies of religion, family and nation will help
explore the seductiveness of texts dealing with language ideologies. Th is seductiveness is the consequence
of the claim that all problems and misunderstandings between men and women arise from their different
approaches to verbal communication.

Keywords

ideologies of language and gender; Croatian women’s magazines; feminism; verbal communication

Hrčak ID:

214249

URI

https://hrcak.srce.hr/214249

Publication date:

29.12.2018.

Article data in other languages: croatian

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