Original scientific paper

https://doi.org/10.17685/Peristil.61.13

The Unrealized Department Store “Na-Ma” in Trnje: Ambitions and Challenges in Expanding the Retail Network and Creating the Urban Space in Zagreb in the Early 1960s

Ivana Mihaela Žimbrek ; independent researcher

Abstract

In this article, the author analyzes the unrealized project of the department store “Na-Ma” in the neighborhood Trnje in Zagreb from 1960. Planned as a part of the new center of state-socialist Zagreb, this project offers insight into the professional context of imagining department stores as modern retail spaces and specific architectural types, as well as into the economic and social conditions that defined the processes of planning and building department stores, the modern retail network and urban space in Zagreb under Yugoslav state-socialism in the early 1960s. The author argues that the unrealized department store “Na-Ma” shows through the sphere of modern retail the ambitions and challenges present in architecture and urban planning, as well as in the decision-making and financing processes on the city level, and in this way reveals in more detail the functioning of the decentralized Yugoslav administrative and economic system in Zagreb in this period.

Keywords

department store; retail; consumerism; urban planning; modernization; humanization; Zagreb; socialist Yugoslavia

Hrčak ID:

219647

URI

https://hrcak.srce.hr/219647

Publication date:

15.3.2019.

Article data in other languages: croatian

Visits: 2.218 *