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Technical gazette, Vol. 26 No. 3, 2019.

Preliminary communication

https://doi.org/10.17559/TV-20180109110718

Effects of Colour Combination on Short-Words Processing Speed

Nace Pušnik orcid id orcid.org/0000-0002-1555-8782 ; University of Ljubljana, Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design, Snežniška 5, 1000 Ljubljana, Slovenia
Anja Podlesek orcid id orcid.org/0000-0003-2987-8338 ; University of Ljubljana, Faculty of Arts, Department of Psychology, Aškerčeva 2, 1000 Ljubljana, Slovenia
Uroš Nedeljković ; University of Novi Sad, Faculty of Technical Sciences, Department of Graphic Engineering and Design, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
Klementina Možina orcid id orcid.org/0000-0002-8277-4186 ; University of Ljubljana, Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design, Snežniška 5, 1000 Ljubljana, Slovenia

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Abstract

In television broadcasts, important information is often conveyed with short inscriptions. In such elements, the typeface, letter case, positioning, timing and colour combinations may affect the speed of information processing to the level of recognition. It is therefore necessary to choose an appropriate combination of these properties. In the present study, we were especially interested in the effects of applied colours in connection with the above-mentioned factors. The speed of recognising three-letter words was measured in different experimental conditions where the typeface of the inscription, its position and colour combination varied. Two typefaces (i.e. Calibri and Georgia), two letter cases (i.e. upper-case and lower-case), two positions (i.e. upper left and right) and four colour combinations (i.e. white on blue, blue on white, white on red and red on white) were tested. The results showed that colour combinations affected the speed of word processing to the level of recognition.

Keywords

colour combination; letter case; position; recognition; typeface

Hrčak ID:

221010

URI

https://hrcak.srce.hr/221010

Publication date:

12.6.2019.

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