Original scientific paper
https://doi.org/10.5513/JCEA01/20.2.2127
The Internet as a source of information about local agro - food products
Milan Oplanić
; Institute of Agriculture and Tourism, Department of Economics and Agricultural Development
Ana Težak Damijanić
orcid.org/0000-0002-9145-4176
; Institute of Agriculture and Tourism, Department of Economics and Agricultural Development
Darko Saftić
; City of Poreč, Department of Budget and Economy
Ana Čehić
orcid.org/0000-0002-2374-0795
; Institute of Agriculture and Tourism, Department of Economics and Agricultural Development
Abstract
This paper explores usage of the Internet in relationship to local agro - food products of a tourist destination. The goals are 1) to examine availability of information about local agro - food products using different Internet tools and 2) to predict what types of websites are related to tourists’ searches for information about local agro - food products based on responders’ demographic characteristics. Two studies were conducted. The first included tourists who visited nine seaside tourist resorts, while the second focused on the content of different tourism-related websites. Data were processed using univariate (frequencies and percentages) and multivariate (logistic regression) statistics. Travel social networks and social networks were the most important information sources for tourists, while their demographic characteristics were somewhat significant in searching for information. Search engines were not very useful. Websites of tourism companies, tourist boards and local authorities provided some information.
Keywords
development; information; local agricultural products; sustainability; the internet; tourist destinations
Hrčak ID:
221588
URI
Publication date:
28.6.2019.
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