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Original scientific paper

Building a destination-operating model for successful transformation during adversity: The case of Sharm el-Sheikh, Egypt

Moustafa Ahmed Mekawy orcid id ; Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City, El Sadat City, Egypt

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page 185-201

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The aim of this study is to highlight how tourism development trajectories' (TDTs) boundary-spanning nexuses can be used to prevent abandonment of Egyptian tourism destinations during adversity. This study argues that this aim can be achieved by investigating rational synergistic solutions, which may ultimately help generate a corrected context for destination transformations. However, despite rising concerns about TDTs, many abandoned destinations across the globe are failing to fully integrate TDTs' promises into their transformation strategies and operating models. The findings reveal that capitalizing on TDTs' boundary-spanning nexuses and alignments may help create meaningful change and allow collaborative values to enable a leap forward in the ways of operating destinations. Based on findings, it is concluded that understanding TDTs' interconnected links may build better contexts for destination transformation. A useful destination-operating model to address the interests of destination planners and concerns of struggling businesses for successful transformations is presented.


destination development trajectories; transformation; intervention; destination operating model; Sharm el-Sheikh; Egypt

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