Review article
Interprating Chromatic Codes through the Ages and in Different Modern Social Contexts
Dario Terzić
; College of Tourism and Management, Konjic, BiH
Abstract
Colours are crucial to what we may call “the visualization of identity.” There are numerous scientific disciplines that address the issue of colours. Chromatics as a discipline (focusing on the role of colours in communication) is of recent origin. It is the social context that makes colour important, gives it a social definition and meaning, creates codes and values. Messages that we receive contain different codes, which can be dominant (we accept them by default), subject to negotiation (we accept them partially) and oppositional (we reject them). If we change colours in a message (a flag, car, or sports jersey), our intention is to change the message as well. Misunderstanding arises when the two sides in communication understand a single sign or message differently (the so-called “noise in communication” according to Schram). Conflicts are mostly caused by differences in the interpretation of facts.
Keywords
message; cod; sign; colour; chromatic; interpretation; communication
Hrčak ID:
225456
URI
Publication date:
10.9.2019.
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