Original scientific paper
https://doi.org/10.1080/1331677X.2019.1654399
The role of destination image in tourist satisfaction: the case of a heritage site
Nuria Huete Alcocer
; Department of Spanish and International Economics, Econometrics and History and Economic Institutions. Faculty of Economics and Business, University of Castilla-La Mancha, Albacete, Spain
Víctor Raúl López Ruiz
; Department of Spanish and International Economics, Econometrics and History and Economic Institutions. Faculty of Economics and Business, University of Castilla-La Mancha, Albacete, Spain
Abstract
Cultural tourism is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy implemented should be closely tied to ensuring tourist satisfaction. This research focuses on a heritage destination of an archaeological nature, and aims to analyse the destination image formation as well as the influence of this image on tourist satisfaction. The results show that the affective component is more relevant than the cognitive in the image of this destination formed by the tourist. The data were collected by means of a closed-ended questionnaire administered to tourists aged 18 and over, and were analysed using P.L.S.-S.E.M. methodology. These analyses provide useful information for the planning of future tourism marketing strategies; to that end, recommendations have been made regarding how to improve the provision of services and the management of these types of heritage sites.
Keywords
cultural tourism; cognitive image; affective image; overall image; satisfaction
Hrčak ID:
229827
URI
Publication date:
9.2.2021.
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