Professional paper

Touristic Presentation of Cultural Heritage of Međimurje

Robert Slunjski orcid.org/0000-0002-0621-9455 ; Josip Slavenski Gymnasium, Čakovec, Croatia

Abstract

An analysis of the presentation of cultural heritage of Međimurje on postcards, web pages of the Međimurje Tourist Boards and brochures has shown greater representation of natural than cultural assets. In addition, most of the protected cultural heritage sites in the analyzed media have not been presented at all, and cultural heritage in these media is rarely the main theme or dominant content. Since Millar (1989) points out high quality presentation of cultural heritage as one of the foundations for its successful tourism valorisation, it can be concluded that the current presentation is not appropriate for the quality tourism valorisation of the cultural heritage of Međimurje. With the development of information technologies, the presentation of heritage on the internet pages gets more and more important, and the print media gradually lose importance (Staiff, 2014). The Internet as a modern and profitable media allows quick adding of multimedia content and offers almost unlimited presentation space and needs to be used more intensively in the presentation of cultural objects in Međimurje.

Keywords

cultural heritage; presentation; Međimurje; tourism

Hrčak ID:

231681

URI

https://hrcak.srce.hr/231681

Publication date:

2.12.2019.

Article data in other languages: croatian

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