Professional paper
https://doi.org/10.46458/27121097.2019.25.129
BUSINESS IMPROVEMENT OF CROATIAN MARINAS (CASE STUDIES SPLIT AND OPATIJA)
Marija Jović
orcid.org/0000-0002-9971-1579
; Pomorski fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska
Ana Perić Hadžić
orcid.org/0000-0001-6965-9004
; Pomorski fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska
Edvard Tijan
orcid.org/0000-0002-7642-0496
; Pomorski fakultet Sveučilišta u Rijeci, Rijeka, Hrvatska
Abstract
This paper will present a comparison of ACI marina Opatija and ACI marina Split. The characteristics of both marinas as well as their services will be researched. Indicators will show the number of berths, vessel calls, average capacity utilisation, revenues and expenditures. SWOT analysis of both marinas will be drafted; defining the strengths, weaknesses, opportunities and threats. Suggestion for improvements wills be provided, which may be applicable to other Croatian marinas and marinas of countries that share similar characteristics.
Keywords
nautical tourism; ACI marina Split; ACI marina Opatija; SWOT analysis;
Hrčak ID:
234251
URI
Publication date:
24.12.2019.
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