Professional paper
Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
Iris Kulik Bokun, MBA
Full text: english pdf 490 Kb
page 75-97
downloads: 235
cite
APA 6th Edition
Kulik Bokun, MBA, I. (2019). Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
. FIP - Financije i pravo, 7 (2), 75-97. Retrieved from https://hrcak.srce.hr/238089
MLA 8th Edition
Kulik Bokun, MBA, Iris. "Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
." FIP - Financije i pravo, vol. 7, no. 2, 2019, pp. 75-97. https://hrcak.srce.hr/238089. Accessed 4 May 2024.
Chicago 17th Edition
Kulik Bokun, MBA, Iris. "Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
." FIP - Financije i pravo 7, no. 2 (2019): 75-97. https://hrcak.srce.hr/238089
Harvard
Kulik Bokun, MBA, I. (2019). 'Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
', FIP - Financije i pravo, 7(2), pp. 75-97. Available at: https://hrcak.srce.hr/238089 (Accessed 04 May 2024)
Vancouver
Kulik Bokun, MBA I. Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
. FIP - Financije i pravo [Internet]. 2019 [cited 2024 May 04];7(2):75-97. Available from: https://hrcak.srce.hr/238089
IEEE
I. Kulik Bokun, MBA, "Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group
", FIP - Financije i pravo, vol.7, no. 2, pp. 75-97, 2019. [Online]. Available: https://hrcak.srce.hr/238089. [Accessed: 04 May 2024]
Abstract
This paper investigates what are literature findings that provide framework for establishing a business proposal – an e-business model launched in a form of an online community portal dedicated to a niche market or an interest group. Such portal should successfully serve both users and advertisers through its solid customer base and accumulated social capital in the target market segment. Findings of extensive literature research provided reasonable basis for identifying functionalities of such a business model and opened up areas for further research.
Keywords
e-business, online community, business model, social networks, internet technologies, strategic management, website marketing
Hrčak ID:
238089
URI
https://hrcak.srce.hr/238089
Publication date:
20.12.2019.
Visits: 725
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