Review article
Influence of Market Stakeholders on Export Companies of North-Western and Central Region of the Republic of Croatia with Reference to Koprivnica-Križevci County from the Aspect of Acceptance and Usage of New Technologies
Ivana Martinčević
orcid.org/0000-0002-9154-4331
; Department of Technical and Economic Logistics, University North, Koprivnica, Croatia
Abstract
Today’s global market is under influence of constant and unexpected changes and it dictates and creates new trends in business activity of export-oriented companies. Market expansion results in an increase of the number of market stakeholders that to a large extent influence success of their business.Globalisation and internationalisation necessitate accelerated and constant development of modern information and communication technologies (ICT), especially social media as one of the tools that nowadays represent one of the key determinants of success and sustainability of business activity on the global market. In order to research the relationship of stakeholders and export companies in the Republic of Croatia from the aspect of usage of new technologies (social media) we conducted a research in the area of six counties in north-western and central region of the Republic of Croatia, namely in Krapina-Zagorje, Varaždin, Koprivnca-Križevci, Bjelovar-Bilogora, Virovitica-Podravina and Međimurje County, with special reference to Koprivnica-Križevci County.
Keywords
stakeholders; market; new technologies; information and communication technologies; social media; social networks; export
Hrčak ID:
240011
URI
Publication date:
1.6.2020.
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