Original scientific paper

https://doi.org/10.22598/at/2020.32.1.7

APPLYING ENVIRONMENTAL MEASURES AS PART OF SOCIAL RESPONSIBILITY: CASE OF CZECH HOTEL CHAIN

Petr Scholz orcid.org/0000-0002-2637-7119 ; College of Polytechnics Jihlava, Technical University of Liberec, Czech Republic
Petr Janeček orcid.org/0000-0003-3437-8012 ; University of West Bohemia in Pilsen, Czech Republic
Ivica Linderová ; College of Polytechnics Jihlava, Czech Republic

Abstract

The objective of this research article is to analyze the application of environmental measures at accommodation facilities in a selected hotel chain in the Czech Republic. The primary research was carried out between February and April 2018. The data were obtained through a questionnaire survey conducted by email as well as telephone and structured interviews. In terms of science methodology, the research utilized the methods of analysis and generalization. The research sample consisted of 23 accommodation facilities with the best results in the evaluation of the use of compact fluorescent lamps and LED lights (96%), central light switches (77%) and the replacement of bed linen and towels upon request (68%). Based on the research findings, it can be assumed that the accommodation facilities of the selected hotel chain require investing more financial resources into green initiatives and acquainting their staff and guests with this philosophy.

Keywords

hotel industry; green management; services; environmentally-friendly accommodation facility; Czech Republic

Hrčak ID:

240518

URI

https://hrcak.srce.hr/240518

Publication date:

30.6.2020.

Article data in other languages: croatian

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