Preliminary communication
https://doi.org/10.37741/t.68.3.8
Testing a holistic model of tourist destination loyalty
Iva Bulatovic
; Faculty of Business, Higher Colleges of Technology, Abu Dhabi, United Arab Emirates
Abstract
The purpose of the present study is to test a holistic destination loyalty model using the case of Budva in Montenegro. The model combines the following six variables: tourist satisfaction, loyalty and preferences, destination performance, perceived value and destination image. The structural equation modelling (SEM) approach is adopted. Model tests confirm good fit of the data to the proposed model and it is recommended to further validate the model using other destination settings.
Keywords
satisfaction; loyalty; preferences; image; perceived value; destination
Hrčak ID:
241359
URI
Publication date:
21.7.2020.
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