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International journal of multidisciplinarity in business and science, Vol. 6 No. 10, 2020.

Preliminary communication

RECENT AGE-PERCEPTIONS IN HUNGARY

Réka Hegedüs ; University of Pecs, Faculty of Business and Economics Department of Marketing and Tourism, Pecs, Hungary
Mária Törőcsik ; University of Pecs, Faculty of Business and Economics Department of Marketing and Tourism, Pecs, Hungary
Péter Németh ; University of Pecs, Faculty of Business and Economics Department of Marketing and Tourism, Pecs, Hungary

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Abstract

Like in many developed countries, the ageing tendency of the population is typical also for the Hungarian age structure, which requires greater attention of the society in the economic, social and health aspects, furthermore, it causes changes in cooperation of generations and their habits and norms. It is related among others to social mobility and the fragmentation of family relationships, which may mean the separation of the older generation from the younger one, therefore children do not get to know older people’s lives or only just a few patterns of those, and they lack coexistence and cooperation opportunities. This situation is influenced by nowadays’ trends (for example anti-ageing), social impacts and expectations associated with the natural ageing process; developing a negative image of ageing in many (especially young) people. For these reasons the study seeks associations with ageing and age-determination in respect of generations to recognise how positive or negative their points of view or feelings are, and how they influence their everyday lives. The results were obtained by using four evaluation methods: personal and online researches, taking of nationally representative samples, organising three focus group discussions, and interviewing master’s students.
The results show that the Hungarian respondents have preferably negative opinions about the ageing-related terms. This aspect may have a negative influence on the attitudes of the generations about their subjective value judgment regarding themselves, their age and life situation.

Keywords

ageing; Hungary; generations; associations

Hrčak ID:

246494

URI

https://hrcak.srce.hr/246494

Publication date:

20.11.2020.

Article data in other languages: croatian

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