Conference paper
Hina and Nongovermental Organization- Experiences and Challenges
Suzana Jašić
Abstract
and public support depend on media coverage of their activities. As these activities
are directed to general benefit, protection and promotion of social values,
and often are a corrective to the authorities, they become more significant and
equal to classic information sources from politics and political institutions.
The question is how much the media recognize the importance of nongovernmental
organizations and how much space they give to the promotion of these values.
A large number of Croatian media is market oriented and attract their users
with contents based on entertainment, celebrities and scandals – infotainment.
Therefore, the public media – HINA and HRT, play the key role in informing
the public and covering all socially relevant events, initiatives and trends from all
sectors. The process of recognition and communication between media and nongovernmental
organizations is mutual and often causes discontent on both sides – civil
organizations are discontent with media coverage of their activities, and media are
discontent with insufficient knowledge about the function of media and receiving
irrelevant information.
Hina has in the last few years made an effort to communicate with nongovernmental
organizations, recognizing them as important users. Hina, as a public medium,
hold a position in which it can bravely lead other media in recognizing and
evaluating the role that the nongovernmental organizations and initiatives play in
every democratic society.
Keywords
civil society; nongovernmental organizations; media
Hrčak ID:
22979
URI
Publication date:
20.6.2006.
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